This assignment is about Strategic Choice, Strategic Position and Creating understanding of How you will create Competitive advantage. The frameworks for thinking about this are well know to you.
There is no need to do the type of external analysis that was conducted in Assignment 1.
You do however need to do some research:
This is a venue/attraction. You must therefore:
Identify the competition in the local area (this does not just mean any other piers)
Identify potential gaps in competitor provision (this does not necessarily mean where there is no competition, but it may do. It might also mean gaps in specific areas think Differentiation Focus)
Use (and show clearly in your appendices how) the frameworks to make choices
Creativity tools must be used to create a range of potential ideas about the use of the pier and to develop a Value Proposition
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