Option #2: The Business Case and Its Components
A business case has at least four components, including market components, product components, industry components, and company components. Describe a product you have used. Show how primary and secondary research for the product would have been used to determine:
-The appropriate features of the product
-The products target price
-Characteristics of product users
–Size of the total market
-Projected product sales revenues in year one of the products sales.
Include at least two outside academic and professional references that provide information and guidance for your assignment.
Always follow CSU-Global Guide to Writing and APA Requirements. The length of your paper should be two to three pages in addition to a title and reference page. Outside sources include academic and research other than the textbook, course materials, or other information provided as part of the course materials.
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