Celebrity Endorsement – A Case Study on Dior

The essay should include:
1. what is the practice of celebrity endorsement, its history and promoters (briefly)
2. the link between human brands and celebrity endorsement
3. how human brands used by Dior (e.g. natalie portman, charlize theron, johnny depp, jennifer lawrence, etc) mediate across consumer and brand culture. Why were those chosen? What do they communicate?
4. the link between celebrity obsession and the practice of celebrity endorsement

(point 3 is of great importance and should be around 1/2 of the entire essay)

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