This assesment is for consumer behaviour of the 2nd year of Marketing. The task given for us is basically to explain the behaviour of consumers towards luxury products. I added all the information that you need to understand how to do it. You will find 2 case studies in the files and they are very important and have to be connected with the coursework. As well you will find the content that we have covered in the lectures during this year and it includes: Personality theories, self concept theories, attitudes, culture, subculture and marketing, subculture values and i attached all of the theories in power point. Please feel free to contact me if you need any information. There is a file of a coursework consultation explaining how to do it.
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