1.Research the market and the background to identify what you think is the consumer question that the innovation is designed to answer.
2.Try to identify the insight which makes the innovation genuinely relevant to its market
3.Identify and consider the impact on the competitors in the market of the launch of the innovation.
4.Look at the future prospects for the innovation and consider its future potential and how it might be further developed to better exploit its pace in the market or to extend into new markets or market sectors.
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