How service of a service industry affects customers’ consuming desires

This proposal need to talk about:
2.service with gap
3.customers journey management (such as service environment and customers experience etc.)
4.customer behavior

And the proposal need to have these following sections:
1.working title (How service of a service industry affects customers’ consuming desires)
2.background information
3.nature of submitted work
4.aims & objectives (or hypothesis)
5.initial literature review
6.research methodology analysis & presentation
8.chapter/section headings
9.time schedules

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