Write a paper (750-1,000 words) that compares and contrasts the domestic and global advertising strategies of a multinational corporation. The evaluation should consider differentiation in content, message, and delivery; the universal appeal of the advertising campaign; and the effectiveness across cultures. It should also consider how consumer research and buying behavior drive successful advertising campaigns.
First, evaluate the domestic advertising strategies used by the company. Then, evaluate the global advertising strategies being used for this company/brand. What are some of the major differences noted in the strategies? Do you think it is appropriate to use a global campaign or could the advertising message be improved by adapting it for specific regions or countries? Consider the five categories discussed in the textbook entitled, When is Globalization Appropriate? Does this companys global advertising campaign fit into one of the five categories presented in the textbook? If not, which of the five categories would be most suited for the companys global campaign?
Finally, discuss the role consumer research and buying behavior play in determining appropriate advertisement strategies. Cite specific examples from the selected companys national and global campaigns that demonstrate how the company successfully integrates consumer research and buying behaviors into its strategies. Alternatively, if you believe this company could improve its strategies by better utilizing consumer research and analysis of buying behavior, recommend where improvement is needed and explain your position.
A minimum of three resources must be included to support your research.
Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required, and is not part of the overall word count.
Are you looking for a similar paper or any other quality academic essay? Then look no further. Our research paper writing service is what you require. Our team of experienced writers is on standby to deliver to you an original paper as per your specified instructions with zero plagiarism guaranteed. This is the perfect way you can prepare your own unique academic paper and score the grades you deserve.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.[order_calculator]