International Marketing Case Analysis

You are the new international marketing manager for small to medium sized business called The Dog and Cat Mum (The Dog and Cat Mum is not a real company). The company is a producer, wholesaler and retailer of t-shirts and jewellery You have been given the task to evaluate international outsourcing within Indonesia. The company has made this decision due to increased demand and because production cannot be achieved at the 100% level domestically. There have been many Australian companies outsourcing textile manufacturing recently. There are many advantages of outsourcing of manufacturing in overseas countries. However, more recently there has been a movement toward ethical production, which has brought this type of manufacturing under the microscope. Globally we have also seen a growing trend of the socially aware or socially-conscious consumer. These changes to global outsourcing and consumer trends of ethical consumerism may help position your argument. Evaluate outsourcing of some production for the firm and the implications for the brand. Please consider the Corporate Social Responsibility (CSR) issues related to the context.
Assess the case and develop some recommendations. What approach would you would take and why? Please make sure you take into consideration your firm and the Corporate Social Responsibility (CSR) issues when putting forward your arguments.

Student Action:
You are the international marketing manager for The Dog and Cat Mum. You have been given the task to evaluate the outsourcing of production implications for the firm that is currently producing only in Australia. You have been asked to evaluate outsourcing production within Indonesia. Further, the firm is targeting international consumers for sales. Choose one of these countries; England, New Zealand or France. Assess the case and develop some insights related to ethics and give a recommendation for the approach. Give reasons why this is an appropriate approach. You should link insights to the recommendation. Argument and analysis need to be linked clearly to the firm, the product and the brand


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