Introduction to New Media

Part 1 – Chose a content brand:
Choose a media brand (either a movie, book, or TV show) that you like/know/identify with. For example, the brand can be the TV show “Breaking Bad”, the
book “The Hunger Games”, the movie “The Hobbit”, or the music band Coldplay.
The brand cannot be commercial brands like “Nike” or “Coca Cola” (that are commodities).
Page 1 : documentation of online presence (20%)
Pages 2-3 : persona research (30%)
Pages 4-6 : defining 3 personas (30%)
Page 7 : suggestion of your new product’s service feature (20%)

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