Write a 2500 word report on the marketing of an organisation selected from the list below, together with your recommendations on improving their digital marketing.
Background to module assessment brief:
You are to assume the role of a junior market analyst. Your employer, an International Marketing Consultancy, has been asked by a Yorkshire-based organisation [selected from the list below] to evaluate how they could use digital marketing to a greater extent within their marketing activity.
You are requested to produce a report for the Marketing Director. The report should:
Provide a background to the organisation selected
Identify their current product/service offering and the current segment of customers
Explain how the key concepts of the marketing mix are applied at present by your
chosen organisation
Use theory to reflect on their current activities
Recommend how the chosen organisation can improve their digital marketing
utilisation
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