Develop the problem statement: the opportunity or threat facing the organization.
What alternative strategies and programs would you consider to deal with the opportunity or threat to the organization?
Present each alternative in sufficient detail to give the reader an idea of why it may be beneficial.
Recommend one or more of the alternatives you have identified. Inform the reader of your reasons for these recommendations.
Describe tracking metrics to determine whether your recommended strategies and programs are effective.
Be sure to include both intermediate and conclusive metrics to guide managements redirection of ineffective strategies.
Summarize what you have learned from your critical analysis.

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