The purpose of this individual case study analysis is to develop your skills in applying relevant hospitality and tourism analysis tools to a real business case. It will also further your ability to identify a range of hospitality and tourism management issues.
You will be assigned a case study which is located in the last section of your prescribed textbook. Based on the information provided in the case study, you are required to conduct an internal and external analysis of the industry and business from the chosen case study. You will need to use theories and concepts related to tourism and hospitality management discussed in weeks 7 to 8.
Your case study analysis MUST follow a professional structure:
Assignment Coversheet (Signed) The Macro context The Micro context SWOT Analysis Reference List (You must use Harvard Referencing Style) In creating your assessment, you may wish to include tables, graphs, charts or any other visual aids. You are required to reference at least 8 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.
NB: Reference List does not count towards the word limit of your analysis. Wikipedia and other popular or non-academic sources of information are not to be used.
i need good swot analysis internal And external
Blue ocean strategies

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