Points to consider:
-How traditional media and media planning has been effected.
-Most effective use of the social media capabilities to promote a product or service; be specific.
-Budget allocation as compared to other media.
-Promotional opportunity
-Overall effectiveness in reaching a target market.
It should be no longer than 2 pages, doubled space, using a minimum of a 12 PT type.
Be sure to document and list your sources of information.
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