Unit 1 Written Case Analysis on Mission and Vision
Assignment Purpose: Identify the Vision and Mission of a Company.
Assignment Description: Vision and Mission; Company Overview
Read Case 01 Mystic Monk Coffee (pages C2- C5), (See Next Page)
Determine the vision and mission of the company
Make sure you emphasize the general description of the organization, its core and non-core business values, any specific ethical, social or environmental values the company is known for.
A successful paper will include the following:
Create a general description of the organization,
A summary of those Vision and Mission statements.
A definition of what is core and non-core to that company
A list of special values associated with that company.
The assignment should be 2-3 pages in length, APA formatted including citations.
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