****This is a discussion response, no paper or APA style, must be 300 to 500 words***********
Guth and Marsh (2012) discuss many types of tactics for marketing and list them in Table 9.1 on p. 264.
Examine one (1) method used to distribute good news to one of BYSs (Behavioral Youth Services) target audiences.
Explain what tactic you would use for this target audience, why you chose that tactic and any ethical challenges that tactic may present.
Examine one (1) method used to distribute bad news to a different one of BYSs target audiences.
Explain what tactic you would use for this target audience and why you chose that tactic and any ethical challenges that tactic may present.
Reference
Guth, D. W., Marsh, C. M. (01/2011). Public Relations: A Value Driven Approach, 5th Edition. [Kaplan]. Retrieved from https://kaplan.vitalsource.com/#/books/9781323021613/

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