User-generated commercials seem to be part of a broader trend toward user-generated content of all sorts.
Examples include MySpace.com, Face Book, Twitter, Flickr.com (where users post photos and comment on others? pictures), blogging, and video-sharing sites like YouTube.com.
Research the concept of user-generated media (also known as new media).
Discuss how the user-generated commercials add value and how they may be enhancing a product’s strategic plan. What ethical issues may be emerging?
Please give an example in your life how a company is using new media to enhance their marketing offering.
These items MUST BE COVERED:
strategic planning and marketing ethics
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